Columbus
Year
2023
2023
2023
2023
Services
UI/UX Design, Mobile App, IOS
UI/UX Design, Mobile App, IOS
UI/UX Design, Mobile App, IOS
UI/UX Design, Mobile App, IOS
Team
Solo UI/UX designer
Solo UI/UX designer
Solo UI/UX designer
Solo UI/UX designer
Project Type
Travel guidance mobile app
Travel guidance mobile app
Travel guidance mobile app
Travel guidance mobile app
Project overview
Columbus helps organize your trips and make them comfortable. Travelers use Columbus to find new places to go, where to stay and where to eat. You can plan trips by day, share them with your friends and see the entire route on the map.
Key Thoughts & Insights
In this case study, I took on the role of a solo UI/UX designer, overseeing the end-to-end design process for the project. My journey began with thorough competitor analysis, user research, and conducting user interviews to establish a strong foundation for the app. Based on my research findings, I developed detailed User Personas and applied UX methodologies such as Jobs To Be Done (JTBD), Customer Journey Mapping, and User Flows to ensure the design aligned with user needs and business objectives. The next phase involved structuring the app with a well-thought-out Information Architecture and creating Wireframes to visualize the flow and layout. I then progressed to crafting the UI Design, incorporating a cohesive UI Kit, and enhancing the user experience with thoughtfully designed animations. This project taught me how to conceptualize and design an app from the ground up while meeting tight deadlines. It also strengthened my ability to balance user-centric design principles with practical project constraints, delivering a polished and functional product.
In this case study, I took on the role of a solo UI/UX designer, overseeing the end-to-end design process for the project. My journey began with thorough competitor analysis, user research, and conducting user interviews to establish a strong foundation for the app. Based on my research findings, I developed detailed User Personas and applied UX methodologies such as Jobs To Be Done (JTBD), Customer Journey Mapping, and User Flows to ensure the design aligned with user needs and business objectives. The next phase involved structuring the app with a well-thought-out Information Architecture and creating Wireframes to visualize the flow and layout. I then progressed to crafting the UI Design, incorporating a cohesive UI Kit, and enhancing the user experience with thoughtfully designed animations. This project taught me how to conceptualize and design an app from the ground up while meeting tight deadlines. It also strengthened my ability to balance user-centric design principles with practical project constraints, delivering a polished and functional product.
In this case study, I took on the role of a solo UI/UX designer, overseeing the end-to-end design process for the project. My journey began with thorough competitor analysis, user research, and conducting user interviews to establish a strong foundation for the app. Based on my research findings, I developed detailed User Personas and applied UX methodologies such as Jobs To Be Done (JTBD), Customer Journey Mapping, and User Flows to ensure the design aligned with user needs and business objectives. The next phase involved structuring the app with a well-thought-out Information Architecture and creating Wireframes to visualize the flow and layout. I then progressed to crafting the UI Design, incorporating a cohesive UI Kit, and enhancing the user experience with thoughtfully designed animations. This project taught me how to conceptualize and design an app from the ground up while meeting tight deadlines. It also strengthened my ability to balance user-centric design principles with practical project constraints, delivering a polished and functional product.
In this case study, I took on the role of a solo UI/UX designer, overseeing the end-to-end design process for the project. My journey began with thorough competitor analysis, user research, and conducting user interviews to establish a strong foundation for the app. Based on my research findings, I developed detailed User Personas and applied UX methodologies such as Jobs To Be Done (JTBD), Customer Journey Mapping, and User Flows to ensure the design aligned with user needs and business objectives. The next phase involved structuring the app with a well-thought-out Information Architecture and creating Wireframes to visualize the flow and layout. I then progressed to crafting the UI Design, incorporating a cohesive UI Kit, and enhancing the user experience with thoughtfully designed animations. This project taught me how to conceptualize and design an app from the ground up while meeting tight deadlines. It also strengthened my ability to balance user-centric design principles with practical project constraints, delivering a polished and functional product.
