In this case study, I took on the role of a solo UI/UX designer, overseeing the end-to-end design process for the project. My journey began with thorough competitor analysis, user research, and conducting user interviews to establish a strong foundation for the app. Based on my research findings, I developed detailed User Personas and applied UX methodologies such as Jobs To Be Done (JTBD), Customer Journey Mapping, and User Flows to ensure the design aligned with user needs and business objectives.
The next phase involved structuring the app with a well-thought-out Information Architecture and creating Wireframes to visualize the flow and layout. I then progressed to crafting the UI Design, incorporating a cohesive UI Kit, and enhancing the user experience with thoughtfully designed animations.
This project taught me how to conceptualize and design an app from the ground up while meeting tight deadlines. It also strengthened my ability to balance user-centric design principles with practical project constraints, delivering a polished and functional product.