WorkReel | Job search app
Year
2021-2023
2021-2023
2021-2023
2021-2023
Services
UI/UX Design, Mobile App, IOS, Android, Landing page, Promo
UI/UX Design, Mobile App, IOS, Android, Landing page, Promo
UI/UX Design, Mobile App, IOS, Android, Landing page, Promo
UI/UX Design, Mobile App, IOS, Android, Landing page, Promo
Team
CEO, Software Engineers, Digital marketers, Brand & UI/UX Designer
CEO, Software Engineers, Digital marketers, Brand & UI/UX Designer
CEO, Software Engineers, Digital marketers, Brand & UI/UX Designer
CEO, Software Engineers, Digital marketers, Brand & UI/UX Designer
Project Type
Job search mobile app
Job search mobile app
Job search mobile app
Job search mobile app




About The Company
WorkReel is a London-based startup established in 2021. The company is a video-based talent marketplace that connects job seekers with employers through short, engaging video resumes and job postings. By replacing static resumes with dynamic video content, the platform aims to make hiring more human, authentic, and efficient for both sides.
Project Overview
I collaborated with WorkReel to design the user experience and interface for their mobile app, focusing on making video-first job applications seamless and accessible. The goal was to create an intuitive platform where candidates can showcase their skills and personality, while employers can quickly assess fit beyond a traditional resume. The project involved designing user flows for video profile creation, job search and filtering, and employer dashboards, while maintaining a clean, modern, and engaging interface aligned with the brand vision.
I collaborated with WorkReel to design the user experience and interface for their mobile app, focusing on making video-first job applications seamless and accessible. The goal was to create an intuitive platform where candidates can showcase their skills and personality, while employers can quickly assess fit beyond a traditional resume. The project involved designing user flows for video profile creation, job search and filtering, and employer dashboards, while maintaining a clean, modern, and engaging interface aligned with the brand vision.
I collaborated with WorkReel to design the user experience and interface for their mobile app, focusing on making video-first job applications seamless and accessible. The goal was to create an intuitive platform where candidates can showcase their skills and personality, while employers can quickly assess fit beyond a traditional resume. The project involved designing user flows for video profile creation, job search and filtering, and employer dashboards, while maintaining a clean, modern, and engaging interface aligned with the brand vision.
I collaborated with WorkReel to design the user experience and interface for their mobile app, focusing on making video-first job applications seamless and accessible. The goal was to create an intuitive platform where candidates can showcase their skills and personality, while employers can quickly assess fit beyond a traditional resume. The project involved designing user flows for video profile creation, job search and filtering, and employer dashboards, while maintaining a clean, modern, and engaging interface aligned with the brand vision.
My Contribution
▸ Led the end-to-end UX/UI design of the mobile application using Figma. ▸ Conducted competitive analysis to define differentiators from platforms like LinkedIn and Upwork. ▸ Created user flows, wireframes, and interactive prototypes to validate the experience. ▸ Designed a scalable design system to ensure visual consistency and speed up development. ▸ Iterated on designs based on client feedback, ensuring alignment with both business goals and user needs.









Concept And Approach
👉 Concept: WorkReel is a mobile platform that transforms the job search process by allowing job seekers and employers to connect through short videos. The goal was to make hiring more personal, transparent, and efficient - especially for hourly and part-time positions. 👉 Approach: I began by understanding the needs of both job seekers and employers through research and competitor analysis. From there, I mapped out user flows and designed intuitive interfaces that highlight video content while keeping essential job information easily accessible. To ensure consistency and scalability, I developed a flexible design system, collaborated closely with developers, and iterated based on feedback from real users. This human-centered, iterative approach helped bring the product to life in a way that’s both engaging and practical for everyday hiring.
👉 Concept: WorkReel is a mobile platform that transforms the job search process by allowing job seekers and employers to connect through short videos. The goal was to make hiring more personal, transparent, and efficient - especially for hourly and part-time positions. 👉 Approach: I began by understanding the needs of both job seekers and employers through research and competitor analysis. From there, I mapped out user flows and designed intuitive interfaces that highlight video content while keeping essential job information easily accessible. To ensure consistency and scalability, I developed a flexible design system, collaborated closely with developers, and iterated based on feedback from real users. This human-centered, iterative approach helped bring the product to life in a way that’s both engaging and practical for everyday hiring.
👉 Concept: WorkReel is a mobile platform that transforms the job search process by allowing job seekers and employers to connect through short videos. The goal was to make hiring more personal, transparent, and efficient - especially for hourly and part-time positions. 👉 Approach: I began by understanding the needs of both job seekers and employers through research and competitor analysis. From there, I mapped out user flows and designed intuitive interfaces that highlight video content while keeping essential job information easily accessible. To ensure consistency and scalability, I developed a flexible design system, collaborated closely with developers, and iterated based on feedback from real users. This human-centered, iterative approach helped bring the product to life in a way that’s both engaging and practical for everyday hiring.
👉 Concept: WorkReel is a mobile platform that transforms the job search process by allowing job seekers and employers to connect through short videos. The goal was to make hiring more personal, transparent, and efficient - especially for hourly and part-time positions. 👉 Approach: I began by understanding the needs of both job seekers and employers through research and competitor analysis. From there, I mapped out user flows and designed intuitive interfaces that highlight video content while keeping essential job information easily accessible. To ensure consistency and scalability, I developed a flexible design system, collaborated closely with developers, and iterated based on feedback from real users. This human-centered, iterative approach helped bring the product to life in a way that’s both engaging and practical for everyday hiring.








































Key Insights & Results
✅ Revolutionizing Recruitment Designed a video-first mobile marketplace bridging gaps between employers and job seekers. ✅ User-Centric Design Created an intuitive, video-focused interface showcasing service skills and streamlining key job details. ✅ Simplified Recruitment Reduced time-to-hire with skill-based video profiles for faster evaluations. ✅ Funding Success Polished design and presentations secured investor support.
✅ Revolutionizing Recruitment Designed a video-first mobile marketplace bridging gaps between employers and job seekers. ✅ User-Centric Design Created an intuitive, video-focused interface showcasing service skills and streamlining key job details. ✅ Simplified Recruitment Reduced time-to-hire with skill-based video profiles for faster evaluations. ✅ Funding Success Polished design and presentations secured investor support.
✅ Revolutionizing Recruitment Designed a video-first mobile marketplace bridging gaps between employers and job seekers. ✅ User-Centric Design Created an intuitive, video-focused interface showcasing service skills and streamlining key job details. ✅ Simplified Recruitment Reduced time-to-hire with skill-based video profiles for faster evaluations. ✅ Funding Success Polished design and presentations secured investor support.
✅ Revolutionizing Recruitment Designed a video-first mobile marketplace bridging gaps between employers and job seekers. ✅ User-Centric Design Created an intuitive, video-focused interface showcasing service skills and streamlining key job details. ✅ Simplified Recruitment Reduced time-to-hire with skill-based video profiles for faster evaluations. ✅ Funding Success Polished design and presentations secured investor support.