Château Blanc | Boutique Hotel Booking Experience with AI Concierge
Year
2025
2025
2025
2025
Services
UI/UX design, Responsive design system, AI concierge experience
UI/UX design, Responsive design system, AI concierge experience
UI/UX design, Responsive design system, AI concierge experience
UI/UX design, Responsive design system, AI concierge experience
Team
UI/UX Designer
UI/UX Designer
UI/UX Designer
UI/UX Designer
Project Type
Hospitality & Travel
Hospitality & Travel
Hospitality & Travel
Hospitality & Travel
About the Project
Château Blanc is a boutique hospitality concept focused on delivering refined, personalized stays for modern travelers. The brand emphasizes elegance, attention to detail, and curated experiences. The platform is designed to support boutique hotels in presenting their unique character while providing guests with a seamless digital booking and service experience.
Project Overview
This project explores how thoughtful UI/UX design and AI-driven interactions can elevate the boutique hotel booking experience. The goal was to create a platform that combines visual storytelling with usability, helping guests discover, choose, and plan their stay with confidence. The solution includes a responsive web experience, a scalable design system, and an AI concierge that supports guests throughout the journey: from inspiration and booking to in-stay assistance.
This project explores how thoughtful UI/UX design and AI-driven interactions can elevate the boutique hotel booking experience. The goal was to create a platform that combines visual storytelling with usability, helping guests discover, choose, and plan their stay with confidence. The solution includes a responsive web experience, a scalable design system, and an AI concierge that supports guests throughout the journey: from inspiration and booking to in-stay assistance.
This project explores how thoughtful UI/UX design and AI-driven interactions can elevate the boutique hotel booking experience. The goal was to create a platform that combines visual storytelling with usability, helping guests discover, choose, and plan their stay with confidence. The solution includes a responsive web experience, a scalable design system, and an AI concierge that supports guests throughout the journey: from inspiration and booking to in-stay assistance.
This project explores how thoughtful UI/UX design and AI-driven interactions can elevate the boutique hotel booking experience. The goal was to create a platform that combines visual storytelling with usability, helping guests discover, choose, and plan their stay with confidence. The solution includes a responsive web experience, a scalable design system, and an AI concierge that supports guests throughout the journey: from inspiration and booking to in-stay assistance.
My Contribution
As the UI/UX Designer, I was responsible for the end-to-end design process. My work included research and insight synthesis, defining user journeys, designing booking flows, and creating a responsive design system across multiple breakpoints. I also explored and designed AI-powered features, including a conversational concierge (text and voice), and developed high-fidelity UI designs that balance boutique aesthetics with clarity and scalability.
Key Findings
🔶 Guests value a booking experience that is as thoughtful and curated as the stay itself. 🔶 Personalization reduces decision fatigue and builds trust during the booking process. 🔶 AI works best when it supports clarity and confidence rather than replacing human interaction. 🔶 A responsive design system is essential for maintaining a consistent premium experience across devices.
🔶 Guests value a booking experience that is as thoughtful and curated as the stay itself. 🔶 Personalization reduces decision fatigue and builds trust during the booking process. 🔶 AI works best when it supports clarity and confidence rather than replacing human interaction. 🔶 A responsive design system is essential for maintaining a consistent premium experience across devices.
🔶 Guests value a booking experience that is as thoughtful and curated as the stay itself. 🔶 Personalization reduces decision fatigue and builds trust during the booking process. 🔶 AI works best when it supports clarity and confidence rather than replacing human interaction. 🔶 A responsive design system is essential for maintaining a consistent premium experience across devices.
🔶 Guests value a booking experience that is as thoughtful and curated as the stay itself. 🔶 Personalization reduces decision fatigue and builds trust during the booking process. 🔶 AI works best when it supports clarity and confidence rather than replacing human interaction. 🔶 A responsive design system is essential for maintaining a consistent premium experience across devices.
Conclusion
Conclusion
Conclusion
Château Blanc demonstrates how UI/UX design, AI-assisted interactions, and a scalable design system can elevate boutique hospitality in the digital space. By combining visual elegance with usability and personalization, the project transforms booking into a calm, curated experience rather than a transactional task. This case reflects my approach to designing human-centered, premium digital products that balance aesthetics, functionality, and emerging technology.
Château Blanc demonstrates how UI/UX design, AI-assisted interactions, and a scalable design system can elevate boutique hospitality in the digital space. By combining visual elegance with usability and personalization, the project transforms booking into a calm, curated experience rather than a transactional task. This case reflects my approach to designing human-centered, premium digital products that balance aesthetics, functionality, and emerging technology.
Château Blanc demonstrates how UI/UX design, AI-assisted interactions, and a scalable design system can elevate boutique hospitality in the digital space. By combining visual elegance with usability and personalization, the project transforms booking into a calm, curated experience rather than a transactional task. This case reflects my approach to designing human-centered, premium digital products that balance aesthetics, functionality, and emerging technology.
Château Blanc demonstrates how UI/UX design, AI-assisted interactions, and a scalable design system can elevate boutique hospitality in the digital space. By combining visual elegance with usability and personalization, the project transforms booking into a calm, curated experience rather than a transactional task. This case reflects my approach to designing human-centered, premium digital products that balance aesthetics, functionality, and emerging technology.
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